Blog — good practices – Page 2

Bring Your Non-Profit Into Focus

Avoid photos that show people from the back. Shoot photos that show action and setting. We live in an increasingly visual world, where electronic and social media is driving an ever greater need for more and higher quality photos and graphics. In our work with non-profit organizations, we’re seeing many of them scrambling to assemble high-resolution photo libraries that effectively represent their work. Tight budgets generally preclude these organizations from hiring professional photographers, so they rely on the contributions of staff members and volunteers to record their activities and events. The results run the gambit from wonderful [...]

Bring Your Non-Profit Into FocusSharon2015-06-05T12:16:51-05:00

First Annual Snark Free Day Takes Flight

By prcgpowerlines on October 22, 2013 in Announcement An idea that blossomed at last year’s National PRConsultants Group Conference takes flight today. Snark Free Day, already generating national attention, has an ambitious goal: to eliminate negativity, cynicism and #snark in person and online. This group of national PR pro’s has a simple objective: to clean up communication one nice word at a time. … Read more ...

First Annual Snark Free Day Takes FlightSharon2013-10-22T14:06:09-05:00

The PR Advice I Never Thought I’d Give

2013-10-10 12:31:25-04 By Melissa Libby, President, Melissa Libby & Associates Back in PR school the professors beat it into our heads: Never, ever, no matter what, should a client respond with “no comment.” And so we dutifully advised our clients accordingly and worked hard to craft carefully worded messages to right a wrong or soften a situation.... Read more...

The PR Advice I Never Thought I’d GiveSharon2013-10-10T12:28:30-05:00

A Glare Grows in Dallas: Why a New Condo Tower Has the City’s Art Community Up in Arms

This photo from a recent Vanity Fair article (2013) shows the glare from a building, that has resulted in a PR controversy. By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates Public Relations It certainly seems like common sense, and basic ethics, to avoid making up names and posting rash and inflammatory comments on your client’s digital media pages, or even worse, on their adversary’s or competitor’s pages. Yet this ridiculous junior high type behavior happens. In Dallas, a former NBC anchor-turned-PR-specialist (hired, no doubt because he had “good media contacts,”) recently disgraced himself, the law firm that hired him and a high [...]

A Glare Grows in Dallas: Why a New Condo Tower Has the City’s Art Community Up in ArmsSharon2013-09-18T08:20:04-05:00

The Power of Little Gestures

By prcgpowerlines on May 22, 2013 By Gary Young, GaryYoungInk A week ago, my wife, Pam, and I were in the Newark airport awaiting our flight home to Minneapolis. Pam noticed two military men having a sandwich before their own flight. Seeing that that they didn’t have anything to drink, she said, “I’m going to ask them if I can get them anything.” My initial reaction was that familiar tug of Minnesota self-effacement. (Like Garrison Keillor of “A Prairie Home Companion” noted, “Jesus said the meek would inherit the earth, but so far all we’ve gotten is Minnesota and North Dakota.”) [...]

The Power of Little GesturesSharon2014-01-13T13:07:28-06:00