 It's always a great day for ice cream, and teamworks (utilizing PRConsultants Group) worked in 43 states to remind consumers of that! Working with Cold Stone Creamery's headquarters team in Scottsdale, Arizona, we handled ongoing local market media relations to promote the Creamery's new products, promotions, and initiatives.
For the second quarter of 2006, teamworks announced the new Cold Stone To Go product, as well as publicizing a free ice cream for Mother's Day promotion. Nationwide, we garnered more than 30 million TV, print, and radio impressions! During the summer, the team publicized National Ice Cream Month and the Shake It Up! Dance Contest. During the fall, we were instrumental in getting the word out about the World’s Largest Ice Cream Social to benefit the Make-A-Wish Foundation, generating more than 124 million impressions for that event alone! In total, teamworks generated more than a quarter of a million impressions for Cold Stone Creamery during a nine-month period.
We also have executed special projects in selected markets. Our Wisconsin PRC coordinated a two-city media tour for Cold Stone Creamery's Tastemaster, Ray Karam, the company's flavor guru extraordinaire. The tour captured three TV segments, a radio interview, and a fun print piece. In Ohio, we celebrated the birthday of the first Ohio Cold Stone location with a free ice cream day at every Ohio store. The results included segments with 10 TV stations (many of them with multiple broadcasts) and print pieces throughout the state.
Beyond supporting Creamery initiatives, our PRConsultants (PRCs) assist their Area Developers and franchisees with local area marketing, grand openings and guerrilla marketing strategies, as needed.
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 During the summer of 2005, teamworks helped R&R Partners assist their client, the Las Vegas Convention and Visitor’s Authority (LVCVA) to publicize their national “Road to Vegas” tour. The tour, which visited 14 markets, focused on all the fun and exciting things to do in Vegas.
We coordinated media visits that included showgirls, roulette and blackjack tables, and dealers, chefs, entertainers, and LVCVA spokespeople.
We garnered an unprecedented amount of coverage, including morning shows in San Francisco (KNTV and KRON), Houston (KRTK), Ft. Lauderdale (WTVJ), Washington, DC (FOX), Chicago (WGN), Good Day Atlanta and Good Day NY. Other TV included evening news shows in Ft. Lauderdale, Phoenix, Philadelphia, Washington, DC, and, in Los Angeles, the event was carried on the ABC station and then broadcast to affiliates in Colorado, Missouri, Alabama, Florida, Indiana, and Wisconsin. In Seattle, “Northwest Afternoon” dedicated an entire hour to the topic and committed to bringing the show to Las Vegas in the summer of 2006.
Print media included Newsday and the New York Sun.
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 In 2006, teamworks implemented a national media relations effort for Relax The Back that included consumer and trade publications. We also provided local market media support for grand openings in 13 markets. In total, we generated more than 12 million media impressions over a 12-month period. This project truly illustrated the concept of national reach with local power.
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 During 2000-2001, Barnes & Noble.com embarked upon a nationwide tour of a traveling interactive truck, highlighting the wonders of electronic and web-based technology. In 29 markets, our PRCs coordinated local publicity efforts for the truck's appearance. Our partnership allowed Barnes & Noble.com to generate local market coverage even in smaller media markets, such as Lewiston, ID, Lafayette, LA, and Tyler, TX, where most national public relations firms would not have a presence.
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