7-Eleven

7-11 square

For almost two decades, 7-Eleven turned to teamworks in Phoenix and St. Louis to handle their local market publicity, special events and promotional programs.

7-Eleven store eventWe hosted grand openings and franchisee changeovers, created impactful radio promotions, and generated press coverage for:

  • 7-Eleven’s birthday on July 11
  • Indy racecar visits
  • New product launches
  • Movie tie-ins
  • 7-Election
  • Operation Chill (community relations)

7-Eleven slurpee costume shotWe worked closely with the local market managers and field consultants, developing the best programs for our specific markets and individual stores.

Morning show “about the town” TV reporters loved us for our fun, unique story ideas, such as making a reporter a store employee for the morning (complete with their own smock) to celebrate 7-Eleven Day and give free Slurpees to customers.

We routinely tied into national movie premieres with local radio stations, giving their listeners (our customers) great 7-Eleven movie memorabilia prizes in return for a promotional presence with our client’s key messages.

These kinds of long-term media partnerships, which we cultivated for 18 years, allow us a unique level of reach in our markets.

Slurpee