Blockbuster Promotions and Media Relations

 

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When Blockbuster revamped its corporate communications department in 1997, it turned to veteran independent PR practitioners like teamworks communication management to supplement and support its internal Corporate Communications department in the top 40 markets across the nation.

Blockbuster This is ItAs part of the original Blockbuster team, teamworks had a role in virtually every Blockbuster PR campaign, product launch, and community relations initiative, from DVD releases to video game introductions to launches of new online services.  These efforts in Phoenix and St. Louis included:

  • media relations
  • store events
  • mobile marketing
  • community affairs
  • roll-outs of new technologies and products
  • strategic program development

Blockbuster twilight event 1New Releases. We were part of the most successful film to video launches ever, beginning with the promotion of the Academy Award-winning film, Titanic. In our markets, we developed and executed radio, television, and print promotions, as well as store events that generated significant added-value publicity and media exposure for the company.  Blockbuster was awarded the Silver Anvil award by the Public Relations Society of America for this title’s launch.

Other movie release promotions included:

  • Twilight series.  Executed radio promotions along with flagship store events and a sneak preview of New Moon in theaters.  On average, these store events attracted more than 150 customers.
  • When each of the Toy Story movies debuted in Blockbuster, the company celebrated by taking fans to infinity and beyond.  For Toy Story 3, in Phoenix, a tie-in with a very popular “moms” radio station attracted more than 300 kids and their parents, many in costumes, who visited our event store to watch the movie, win prizes, and get photos with characters from the movie.

We also supported new releases of popular video games such as:

  • Call of Duty series.  We developed partnerships with a local demo-appropriate radio station, negotiating:
      • Website takeover
      • On-air and online contesting
      • Station e-mail blasts

The radio contest culminated in a midnight debut of the video game, attended by numerous fans as well as the promotion winner who arrived in a stretch Hummer.

  • Beatles Rock Band.  We developed radio promotional partnerships and hosted flagship events, including:
      • Live performance at Blockbuster by Beatles tribute band
      • Original t-shirts for giveaways
      • On-air and online contesting; loyal listener e-blasts
      • We swept the local TV media with the story, generating 11 TV hits in St. Louis and 7 TV hits in Phoenix.

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