Las Vegas Convention and Visitors Authority

LVCVA logoHow do you encourage residents from cities all across America to add Las Vegas to their vacation plans?  You take a bit of Vegas to them!

teamworks helped Las Vegas-based agency R&R Partners assist their client, the Las Vegas Convention and Visitors Authority (LVCVA) to publicize a national “Road to Vegas” tour.  Our team of PR consultants, under the management and direction of teamworks, brought showgirls, roulette and blackjack tables, dealers, chefs, entertainers, and LVCVA spokespeople to media opportunities in 14 cities.

We garnered an unprecedented amount of coverage, including morning shows in:

  • San Francisco (KNTV and KRON)
  • Houston (KRTK)
  • Ft. Lauderdale (WTVJ)
  • Washington, DC (WTTG)
  • Chicago (WGN)
  • Atlanta (WAGA)
  • New York (WNYW)

LVCVAOther TV included evening news shows in Ft. Lauderdale, Phoenix, Philadelphia, and Washington, D.C. In Los Angeles, the event was carried on the ABC station and then broadcast to affiliates in Colorado, Missouri, Alabama, Florida, Indiana, and Wisconsin. In Seattle, “Northwest Afternoon” dedicated an entire hour to the topic and committed to bringing the show to Las Vegas the following summer.

lvcva photo smPrint media included Newsday and the New York Sun.

teamworks offered our agency client the “reach” exactly where it was needed.  We provided exemplary results (at least one TV segment in each of their key markets), with one central point of management and contact for our client.