teamworks arranged to have two local chefs create recipes from the items United Food Bank clients receive in a typical food box. The Arizona Republic ran the recipes and photos both in print and online.
teamworks managed all media outreach for the #TempeMission initiative, designed to raise funds for several local nonprofit organizations that help the homeless. http://https://youtu.be/I53Y50quFc0
http://https://youtu.be/SZUxlYOJIcs teamworks was instrumental in raising awareness of Hunger Action Month, by securing media placements such as this, as well as arranging for East Valley cities to make proclamations.
http://https://youtu.be/36pxcQUA8PI
http://https://youtu.be/-henXG4-HUM A FOX 10 morning show segment for this nonprofit gave immediate results, with a woman who lived nearby delivering an entire car-load of toys.
http://https://youtu.be/XWEBrQyUgHY
teamworks has established an outstanding relationship with the FOX morning show, with reporter Syleste Rodriguez coming to Feed My Starving Children (FMSC) for a visit several times a year. This segment directly impacted sales of Valentine-inspired products at the FMSC market store. http://https://youtu.be/1mejkc64auA
Here at teamworks, there’s always a stack of interesting articles to read, some research to be done on an up-and-coming trend, or the need to learn about a new app or technology. Unfortunately, these to do items usually take a back seat to client work. Photo: Media Psychology Research Center But, we’re only as good as our next great idea, and without “staying curious” our work could get dull. We need to keep educating ourselves so that our client work and counsel is as fresh as it can be. As we read in a recent PRSA Tactics article (link [...]
Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65% Source: http://syndacast.com/video-marketing-statistics-trends-2015/
teamworks communication management is pleased to have our work for United Food Bank featured in the January issue of the nationally distributed Nonprofit Communications Report. Get Creative With Your Awareness Campaign By Megan Venzin United Food Bank (UFB) supplies 59,000 meals per day to needy families and individuals in East Valley and eastern Arizona, but its dedication to fighting hunger hasn't always received the recognition it deserves. In an effort to shine a spotlight on the work of this regional nonprofit, UFB and teamworks, a nonprofit-focused PR company, worked together to launch a creative, awareness-building campaign that took place during the fall of 2016. September is Feeding [...]
I read a fair amount of Facebook group and media blog chatter about the love/hate relationship media folks have with PR people. At best, they begrudgingly acknowledge that sometimes PR people can occasionally be helpful. But as most public forums are inclined, complaints about PR folks tend to dominate these conversations. As a PR professional, it’s difficult to reply to or refute these attitudes, as that can fly in the face of our goal of fostering good working relationships with members of the media for the benefit of our clients. Instead, let me tell you about a recent media experience and [...]
POSTED JULY 13, 2016 BY CAROLYN REIS Early on Sunday morning, June 12, I woke to the news that 20 people had been killed in a shooting at a downtown Orlando nightclub four miles from my house. “Wow,” I thought, “that’s going to be a huge news story.” I had no idea. At a press conference two hours later, Orlando Mayor Buddy Dyer delivered the news that not 20, but 50 people were confirmed dead and 53 were injured. The worst mass shooting in U.S. history. The collective gasp from reporters was audible. Like most PR professionals, I’m a news junkie. When tragic events [...]
Reprinted from PRConsultants Group Powerlines Blog at PRConsultantsGroup.com As I hope you are aware, Friday, June 3 was National Donut Day. It’s a day to eat donuts, but National Donut Day was originally established in 1938 by the Chicago Salvation Army to honor women who served donuts to soldiers during World War I. The holiday is traditionally celebrated on the first Friday of June. Almost every single day of the year is set aside to officially commemorate a food or food product, but most of them don’t have the history behind them that National Donut Day does. Gingersnap Cookie Day, Raspberry [...]
Published June 22, 2016 by Felicia Knight “You know, sometimes you’ve typed a whole message and you realize at the end that you’re entirely lacking in emojification. So we provided the solution: When you tap on the emoji button, we’ll highlight all the emojifiable words there, and you can just tap, tap, tap, tap and emojify.” Thus spake Craig Federighi, Apple’s senior vice president for software engineering, at last week’s Worldwide Developers Conference. It seems that Apple’s annual showcase of new tech is not just for corporate image building anymore. Now the world’s richest company wants to transform your written text into strings of colorful [...]
