Barnes& On Tour


Barnes and noble call-out box

When the online division of Barnes & Noble decided to develop an interactive mobile tour for 29 markets across the United States, teamworks communication management created the team of local market PR experts to handle it.

To highlight the wonders of electronic and web-based technology, Barnes& embarked upon a nationwide tour of a traveling interactive truck, and brought teamworks in to plan the tour city events and publicity. In 29 markets, our PR consultants coordinated local publicity efforts for the truck’s appearance.

Our partnership allowed Barnes& to generate local market coverage even in smaller media markets, such as Lewiston, ID, Lafayette, LA, and Tyler, TX, where most national public relations firms simply would not have a presence.