Spirit in the Desert Retreat Center

Located amidst the beauty of the Sonoran desert just north of Phoenix, Spirit in the Desert Retreat Center is a peaceful space offering individuals and groups of all faiths opportunities to discover and live out their calling. The Center offers a great array of original programming, but lacked clear messaging and effective communication materials.

teamworks communication management began by surveying board members, staff, key donors and retreat participants to identify current perceptions about the Center and develop consistent, resonant messaging. Using this agreed-upon messaging, teamworks then worked with the Center to develop more impactful marketing materials, including an updated Center logo. We also revised the website, created a new summary of upcoming program offerings and produced a monthly e-newsletter and periodic e-blasts. As these tools and new communication strategies have been implemented, the Center is seeing an increase in donations and retreat attendance.

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