Feed My Starving Children

 

 

FMSC FMSC logo_horizontal_blue
fmsc tmaiatfmsc smallSince 2008, teamworks has worked with international hunger-relief organization, Feed My Starving Children (FMSC). We started in a volunteer capacity for three years, donating our time to handle publicity for the Arizona branch of the Minnesota-based nonprofit. In 2012, FMSC became a client, hiring teamworks to help with general PR and launch campaign logistics, including direct mail and event coordination. Over the past eight years, we have worked to place hundreds of media stories, and have assisted with major events, such as the launch, a move to a larger facility and three major city-wide events.

A Christian non-profit founded in 1987, Feed My Starving Children tackles world hunger by sending volunteer-packed, nutritious meals to nearly 70 countries, where they’re used in orphanages, schools, clinics and other building blocks of healthy communities. Last year, 1 million volunteers produced 273 million meals. FMSC has maintained the highest four-star rating from Charity Navigator for eleven consecutive years and spends 91% of total donations directly on feeding the hungry. To learn about FMSC’s seven packing sites and nationwide MobilePack program, visit fmsc.org. Since 2012, teamworks has brought in our PRConsultants Group colleagues in Chicago, Minneapolis and Washington, DC to assist with PR efforts in those markets.

During our first Mega MobilePack volunteer fundraising event to support expansion in the Phoenix market2015 PHX MP in 2013, teamworks helped coordinate the event logistics, as well as managed all pre-event and at-event publicity. During the 24-hour event at the Phoenix Convention Center, 2,500 volunteers came to pack meals during two-hour sessions. Media garnered included 3 print stories, 5 online stories, 2 radio interviews, 178 donated :60 radio spots and 10 TV segments.

In the spring of 2016, teamworks outreached to media markets that took part in baseball spring training in Phoenix, suggesting that fans traveling to Phoenix to watch their favorite team also spend time volunteering. This creative pitch resulted in three TV hits in Kansas City, and a phenomenal piece done by a Milwaukee TV station, who came to FMSC to film a story, and ended up with a Wisconsin native (wearing a Badgers t-shirt!) to interview.

FMSC MarketPlace is an important fundraiser for the organization, and several times a year we pitch the new items to the media to highlight. This past Mother’s Day, teamworks arranged for KTVK-TV to do a live shot at MarketPlace, resulting in viewers coming to the store within hours of the piece, and sales that week doubled from normal levels.