Macy’s Great American Elf Adventure

macysIn celebration of the 85th anniversary of the Macy’s Thanksgiving Day Parade, the retailer created a nationwide Macy’s Great American Elf Adventure, where consumers could win a trip to see the parade in person by helping to create Macy’s newest elf.  The winning design would be featured in a giant parade balloon.

 

Macys Elf Brandon

Macy’s Great American Elf Adventure events were held across the country, and Macy’s turned to teamworks communication management to coordinate activities in markets where they didn’t have “feet on the street.”  We handled on-site logistics and public relations in Anchorage, Little Rock and Omaha through our network of affiliates.

 

Macy’s was thrilled with the results:

  • Anchorage:   Five TV segments and two radio interviews
  • Omaha:   One TV segment and two radio interviews, including the #1 rated news station
  • Little Rock:   Six TV segments

Macy's Elf Omaha Still Shot