teamworks hosted grand openings and franchisee changeovers, created impactful radio promotions, and generated press coverage for:
- 7-Eleven’s birthday on July 11.
- Indy race car visits.
- New product launches.
- Movie tie-ins.
- Operation Chill (community relations).
We worked closely with local market managers and field consultants, developing the best programs for our specific markets and individual stores:
- Morning show “about the town” TV reporters loved us for our fun, unique story ideas, such as making a reporter a store employee for the morning (complete with their own smock) to celebrate 7-Eleven Day and give free Slurpees to customers.
- We routinely tied into national movie premieres with local radio stations, giving their listeners (our customers) great 7-Eleven movie memorabilia prizes in return for a promotional presence with our client’s key messages.