In an effort to make an impact on the homeless issue in Tempe, Downtown Tempe Authority (DTA) partnered with the local business community to raise $100,000 to benefit five local social service agencies, including teamworks client Tempe Community Action Agency. teamworks handled the launch publicity for the new effort.
At the #TempeMission launch, representatives from all five agencies, along with DTA members, held a ribbon-cutting at one of the nine “Mission Meters” placed around downtown where people can make donations of change and via credit card to the fundraising. Everyone then went to nearby Gordon Biersch Brewing where the new “Mill’s Mission” IPA beer was tapped. This beer was a collaboration between three local breweries and all proceeds of their sales will go to the program.
teamworks communication provided media relations planning and execution for the launch, resulting in coverage that included:
- KJZZ-FM, 7/14/16
- Tempe News, 7/14/16
- KTVK-TV, 7/15/16
- Phoenix Business Journal, 7/15/16
- KSAZ-TV, 7/27/16
- KTAR-FM, 7/29/16
- Arizona Horizon, 8/1/16 (Tempe Mission begins at 10:05 mark)
- Arizona Republic, 8/3/16
As a result, the effort raised $16,000 in its first month.