Lutheran Social Services of the Southwest

teamworks communication management is partnering with Lutheran Social Services of the Southwest to clarify the organization’s branding and to broaden its outreach efforts to attract new donors.

The 40-year old organization has a long history of working to improve the lives of the elderly, adults and children with developmental disabilities, the homeless, refugees, foster children, at-risk families, and many others. But, because of the sheer breadth of the programs and clients it serves, this nonprofit struggled to effective communicate a cohesive message that donors could easily grasp. LSS2_w_icons_notag_RGB150dpi

teamworks helped develop a new marketing theme, “Creating Community,” to reflect the many ways in which Lutheran Social Services of the Southwest creates a sense of community in everything it does. We worked with a designer to produce a corresponding icon to visually communicate both the variety of program offerings and the fact that theyLSS_Quilt_Mark_FINAL_Web are all woven together. The iconic artwork generated to symbolize each of the program areas was then translated into revisions to the overall organizational logo for continuity.

The new “Creating Community” marketing program,  features a short video, an organizational brochure, and outreach to the organization’s Ambassador program. It will be woven into appeal letters, website content, and new monthly e-newsletters.