Blog – branding

Published on May 8, 2013 by Mike Brown in Brainzooming - All Posts, Branding, Creativity, Insights, Strategic Thinking, Strategy, Tools Working on developing a brand strategy for a client’s brand re-launch, we were brainstorming potential phrases for its brand promise and brand dimensions. We were starting with an extensive list of words we’d developed through a variety of brand-related strategic thinking exercises. While trying out word combinations to describe our client’s brand, we happened upon a new branding exercise. Here’s the scenario for this strategic thinking exercise: Imagine your brand is relocating to an intersection in a new part of town [...]