teamworks delivered media relations and event planning to make the introduction of the first White Castle in Arizona the talk … and must-do event … of the town!
PR/communication folks are lucky if once in their career they get to work with a business icon – a brand that is well known by everyone. Working with the “big brands” allows you the ability to be part of a larger team and be super creative.
teamworks was selected in late 2018 to manage the Fall 2019 grand opening event planning and publicity for the opening of the first White Castle “west of the Mississippi” and in Arizona. For 10 months we wore the hats of party planner, strategist, promoter, community relations rep and press agent. We calculated stanchion lengths and tent coverage, managed expectations with potential partners, identified product sampling sites, made introductions to community groups, and responded to hundreds of media queries.
Strategically, we addressed a number of goals set forth by the client:
Opening the “world’s largest White Castle” was fun, exhilarating, tiring, challenging, and above all, rewarding. Though we were on our feet for days upon days setting up for the festivities, and then welcoming thousands to the party, the end result was an event that flowed well (even with the multi-hour lines of customers) and got a ton of media coverage (15 million impressions and counting).
The next few days were a PR case study in real time….crafting messages for media when it was decided we needed to close the doors for a few hours early in the mornings to clean and restock because the demand was so constant….spending time walking the lines of customers to answer questions and capture their nostalgic White Castle memories and reasons for waiting in line for hours…watching multiple traffic helicopters fly overhead at the same time and fielding call after call, and email after email, from the media who wanted to be part of what arguably had become the biggest restaurant opening story of the year.
Being part of this iconic brand team reinforced our skills and strengthened media relationships. It reminded us of just how fulfilling it is to truly partner with a client. It taught us just how much can be accomplished when there’s a common goal of satisfying customers and creating memorable moments.
When we selected teamworks it was because we saw a team that was exceptionally organized and familiar with everything we needed done. They began with the support of understanding the community and being sensitive to what we needed and they needed. They were creative and cooperative as we worked out how to bring our brand into this community and all of Arizona! Throughout the many months of preparation their due diligence to the timeline, flexibility when things changed and their commitment surpassed all expectations. During the incredible outcome of opening day and beyond, they continued to offer support, reaching out to touch base and be sure we were successful. I can’t imagine any other group would have done as much as they did, becoming true partners in our success.
Any company who is looking for a partner for PR, events and marketing support should call them!