Remember when blogging first came of age and it was all the rage?
Seemed like everyone – and perhaps even their pets – had a blog.
But as the the newness wore off, many of us – individuals and businesses – found the effort too time-consuming and weren’t really sure that effort in that area were paying off.
Now, how many of you have blog-writing capacity on your website and aren’t using it?
Here’s why you should be:
- Blogging can be easily integrated into your content strategy. What you blog can easily be reposted to Facebook and Twitter.
- You don’t have to write a small novel. A couple of paragraphs is more than enough content. Or, you can use your blog post to share relevant links to related organizations, news items and the like.
- Blogging ensures fresh content on your website, improving your SEO.
- You don’t need to blog every day! Once or twice a week is sufficient, but be fairly consistent.
Based on information developed by www.nptechforgood.com