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teamworks in 2020

  2020 is almost in the history books, thank goodness! But while it has certainly been a challenging year on many levels, there still have been bright spots in the work we've done to help our clients navigate new challenges to their businesses and for their customers. Here are some of this year's highlights as we look forward to 2021: United Food Bank, which provides food assistance for people in need throughout the East Valley and eastern Arizona, stepped up in a big way to the challenge of meeting significantly higher levels of need due to COVID while maintaining a [...]

teamworks in 20202020-12-18T13:22:50-06:00

Zoom Call Hacks from a PR Pro

Check out this sage advice from our colleague in Kansas City, Robb Yagmin. Good tips for anyone participating in video zoom calls, but especially for media interviews.  

Zoom Call Hacks from a PR Pro2020-08-25T09:13:23-05:00

teamworks Duo Featured on Brattleboro TV Interview

We were pleased to participate in a series by Martin Cohn on Brattleboro public access television discussing the impact on and role of public relations pre-, during- and post-COVID.  

teamworks Duo Featured on Brattleboro TV Interview2020-07-23T16:04:16-05:00

Coronavirus Crisis Brand Study

Our colleague Rasor Marketing Communications just released this white paper. They commissioned a study asking 1,000 consumers about attitudes and opinions on brand marketing during the Coronavirus crisis. Some interesting findings -- like 7 in 10 consumers are anxious about returning to large events or in-person meetings. And 60% of consumers want to hear from their favorite brands at least monthly; 50% are comfortable with monthly emails from new brands. Click here to see the full report.

Coronavirus Crisis Brand Study2020-06-11T11:49:00-05:00

Up Close? In Person?

Will this be our new norm for greeting one another?  For a while now, I’ve bemoaned the way that electronic communication seemed to be replacing real human interactions. I’ve seen it for example with my own kids, who are far too likely to try to handle disagreements with friends via text instead of picking up the phone to speak, or better yet, meet up to have a face-to-face conversation. I’ve noticed that I’m becoming “unusual” in that I actually like to converse with people in line with me instead of peering into my phone to pass the time. In [...]

Up Close? In Person?2020-03-24T22:44:47-05:00

2019 Top 10 Media Hits

At the conclusion of each year, we like to take a quick look back at our Top 10 favorite stories/media hits we placed. For anyone who has been following us in 2019, the grand opening of the first White Castle in Arizona dominated Phoenix news and chatter -- and not surprisingly makes more than one appearance on this year's Top 10!   1. White Castle Grand Opening TV Coverage -- With TV coverage of this event airing round-the-clock leading up to, during and following the official October 23 Grand Opening Event, there were a lot of great media stories. Here are a few [...]

2019 Top 10 Media Hits2019-12-31T09:33:07-06:00

Working with an Icon

PR/communication folks are lucky if once in their career they get to work with a business icon – a brand that is well known by everyone. teamworks communication has been honored to work with several during the 22 years we’ve been in business – we worked with Blockbuster for 17 years and 7-Eleven for nearly 20. Working with the “big brands” allows you the ability to be part of a larger team, be super creative and admittedly, the big names help open some doors. Late last year, teamworks was selected to manage the Fall 2019 grand opening planning and publicity for [...]

Working with an Icon2019-11-07T11:10:26-06:00

10 Best News Hits of 2018

            Here's a look back of our 10 best news story placements of this past year: 10.  Gifts that Give Back: Feed My Starving Children Arizona Daily Mix 9.  Tax Day: Weech Financial KPNX-TV 8.  Stuff the Bus: United Food Bank KSAZ-TV 7.  Ceramics for a Cause: Tempe Empty Bowls KSAZ-TV 6.  Tempe’s Real Estate Scene: The Walsh Team 5.  Hunger Action Month: United Food Bank Arizona Republic, Phoenix Business Journal 4.  Hope Filled Holiday: Feed My Starving Children KNXV-TV Sunday Morning 3.  Kilroy Was Here: East Valley Veterans Parade East Valley Tribune, KSAZ-TV, KTVK-TV, KPHO-TV, 960 [...]

10 Best News Hits of 20182018-12-11T16:23:47-06:00

New Ways of Sharing News

Each year, we are lucky to have the opportunity to attend the “Valley Publicity Summit,” hosted by the Valley of the Sun Chapter of the Society of Professional Journalists. It’s a great gathering of PR folks and media representatives -- producers, editors and reporters – from traditional and online outlets. Beyond getting an opportunity to do some “speed pitching” one on one with these media reps, the summit also hosts a media panel to talk about how the media want to receive story pitches. This year, panelists provided great insights specifically into how they like to receive information. As communication professionals, [...]

New Ways of Sharing News2018-09-17T16:16:32-05:00

Don’t Just Tell Me, Show Me

Videos are increasingly popular on social media, especially on mobile devices. In fact, the time people spend watching Facebook Live each day has increased by four times and Instagram videos by 80 percent. The most engaging videos can be as short as 15 seconds. Tips for Creating Social Media Videos Use Your Smartphone: You don't need expensive video equipment. Most smartphones can record videos high in visual and audio quality. Consider stabilizing your phone with an inexpensive tripod. If you want to make sure the sound is especially good, invest in a moderately priced lavalier microphone. Capture Attention Early: Videos auto-play on most [...]

Don’t Just Tell Me, Show Me2018-05-15T16:02:20-05:00

What To Do After a Meltdown

On Tuesday, August 8, when the compressor at United Food Bank’s main warehouse freezer broke down, it qualified as a catastrophe. The organization not only incurred an unexpected $10,000 repair bill, it also lost more than 21,000 pounds of vital frozen foods valued in excess of $38,000. Those foods also equated to about three weeks of food assistance to people in need throughout the East Valley and eastern Arizona. teamworks worked with the United Food Bank team to turn this crisis into an opportunity to rally community support. We developed message points and prepped spokespersons, and alerted local TV, radio and [...]

What To Do After a Meltdown2018-11-14T18:44:23-06:00
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