Hello! Is Anybody There?
At the end of the day, we need to make sure as communicators that folks can actually find us. We’ve noticed a bizarre … and utterly annoying … trend of late. Let’s say we have a client who is coming into a new market and wants to get involved in the local community. We start compiling a list of folks they might want to meet. Logically … at least in our minds … we assume that a good starting point is for us to connect with each organization’s PR person. That should be simple to accomplish, right? Wait, here [...]