Blog — good practices

/Blog -- good practices

Visuals Are Key to Great Media Relations

When most folks think of media relations they think the challenge is about getting TV crews out to an event. But that’s when you’re just getting started. Media relations also is about making sure you have quality visuals and spokespersons ready for a quality news segment. We consult with our nonprofit organization clients before we send out any media advisory, asking questions like:  What are our visuals? Who are our spokespeople? What set-up do we need to have in place? What are our messages? Recently, we invited FOX10 Arizona Morning, the #1 morning news in town, to come out to United [...]

Visuals Are Key to Great Media Relations2017-11-21T15:37:29+00:00




It’s Our Job to be Appreciated by Media

I read a fair amount of Facebook group and media blog chatter about the love/hate relationship media folks have with PR people. At best, they begrudgingly acknowledge that sometimes PR people can occasionally be helpful. But as most public forums are inclined, complaints about PR folks tend to dominate these conversations. As a PR professional, it’s difficult to reply to or refute these attitudes, as that can fly in the face of our goal of fostering good working relationships with members of the media for the benefit of our clients. Instead, let me tell you about a recent media experience and [...]

It’s Our Job to be Appreciated by Media2016-09-14T13:36:13+00:00

The Pulse Massacre: City’s Crisis Communications Response Makes #OrlandoProud

POSTED JULY 13, 2016 BY CAROLYN REIS Early on Sunday morning, June 12, I woke to the news that 20 people had been killed in a shooting at a downtown Orlando nightclub four miles from my house. “Wow,” I thought, “that’s going to be a huge news story.” I had no idea. At a press conference two hours later, Orlando Mayor Buddy Dyer delivered the news that not 20, but 50 people were confirmed dead and 53 were injured. The worst mass shooting in U.S. history. The collective gasp from reporters was audible. Like most PR professionals, I’m a news junkie. When tragic events [...]

The Pulse Massacre: City’s Crisis Communications Response Makes #OrlandoProud2016-07-18T10:35:22+00:00

Emojification of Communication

Published June 22, 2016 by Felicia Knight “You know, sometimes you’ve typed a whole message and you realize at the end that you’re entirely lacking in emojification. So we provided the solution: When you tap on the emoji button, we’ll highlight all the emojifiable words there, and you can just tap, tap, tap, tap and emojify.” Thus spake Craig Federighi, Apple’s senior vice president for software engineering, at last week’s Worldwide Developers Conference. It seems that Apple’s annual showcase of new tech is not just for corporate image building anymore. Now the world’s richest company wants to transform your written text into strings of colorful [...]

Emojification of Communication2016-06-23T16:20:04+00:00

Bring Your Non-Profit Into Focus

Avoid photos that show people from the back. Shoot photos that show action and setting. We live in an increasingly visual world, where electronic and social media is driving an ever greater need for more and higher quality photos and graphics. In our work with non-profit organizations, we’re seeing many of them scrambling to assemble high-resolution photo libraries that effectively represent their work. Tight budgets generally preclude these organizations from hiring professional photographers, so they rely on the contributions of staff members and volunteers to record their activities and events. The results run the gambit from wonderful [...]

Bring Your Non-Profit Into Focus2015-06-05T12:16:51+00:00

First Annual Snark Free Day Takes Flight

By prcgpowerlines on October 22, 2013 in Announcement An idea that blossomed at last year’s National PRConsultants Group Conference takes flight today.  Snark Free Day, already generating national attention, has an ambitious goal:  to eliminate negativity, cynicism and #snark in person and online.  This group of national PR pro’s has a simple objective:  to clean up communication one nice word at a time. … Read more ...

First Annual Snark Free Day Takes Flight2013-10-22T14:06:09+00:00

The PR Advice I Never Thought I’d Give

2013-10-10 12:31:25-04 By Melissa Libby, President, Melissa Libby & Associates Back in PR school the professors beat it into our heads: Never, ever, no matter what, should a client respond with “no comment.” And so we dutifully advised our clients accordingly and worked hard to craft carefully worded messages to right a wrong or soften a situation.... Read more...

The PR Advice I Never Thought I’d Give2013-10-10T12:28:30+00:00
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