When most folks think of media relations they think the challenge is about getting TV crews out to an event. But that’s when you’re just getting started. Media relations also is about making sure you have quality visuals and spokespersons ready for a quality news segment. We consult with our nonprofit organization clients before we send out any media advisory, asking questions like: What are our visuals? Who are our spokespeople? What set-up do we need to have in place? What are our messages? Recently, we invited FOX10 Arizona Morning, the #1 morning news in town, to come out to United [...]
Broken freezer at United Food Bank causes loss of more than 21,000 pounds of frozen foods.
With all the many channels in which people communicate, nonprofit organizations need to find ways to outreach to both current and potential audiences. Social media is segmented, based on each platform’s users, so nonprofits need a strategy to outreach, share and “rally the troops” to effectively break through the myriad of messaging out there. Three such groups, ambassadors, avengers and advocates, can be an instrumental part of organization’s comprehensive communication plan. Ambassadors Ambassadors are folks who are tied into your community. They tend to be influencers who are willing and able to help spread the word about your organization at events [...]
Nonprofit organization milestones are an effective opportunity to tell your story. teamworks developed a traveling exhibit to share Tempe Community Action Agency's highlights from their first 50 years, as well as acquaint viewers with its current work. We're excited to be featured in Nonprofit Communications Report talking about our experiences with the process of developing this multifunctional educational exhibit.