Guest blog by Carrie Morgan for Convince&Convert.

I’d like to let you in on a secret that most PR pros don’t think of: some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of.


It’s completely under-appreciated as a PR tool.

Google logo4w 300x103 3 Ways to Use Google to Be Better at PR

Let me share a few specific details, so you can get your company or your clients more business online.

After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

1. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts

Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news?

Simply doing a Google search for “submit press release” or “submit news” can bring up an amazing number of opportunities. Be sure to try a variety of different searches to see what comes up, including the name of your city, industry and/or product category.

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About Carrie Morgan

A 20+ year marketing veteran, Carrie specializes in digital public relations, content marketing, on-page SEO and social media. In addition to Convince & Convert, she is a contributing author for Social Media Today, MarketingProfs, PR Daily, PRSA and other industry publications. She blogs at and is based in Phoenix, AZ.