Blog – social media strategy

Celebrating Donuts, or Ice cream, or Green Beans

Reprinted from PRConsultants Group Powerlines Blog at As I hope you are aware, Friday, June 3 was National Donut Day. It’s a day to eat donuts, but National Donut Day was originally established in 1938 by the Chicago Salvation Army to honor women who served donuts to soldiers during World War I. The holiday is traditionally celebrated on the first Friday of June.  Almost every single day of the year is set aside to officially commemorate a food or food product, but most of them don’t have the history behind them that National Donut Day does. Gingersnap Cookie Day, Raspberry [...]

Celebrating Donuts, or Ice cream, or Green Beans2016-06-23T16:30:04-05:00

Facebook Just As Relevant As Ever for PR by Richard Brownell | 07/25/2014 Share on twitter Share on facebook Share on linkedin Share on pinterest_share Share on google_plusone_share Share on email Share on more 38 Second quarter earnings released earlier this week prove that rumors of Facebook’s demise have been greatly exaggerated.  The company reported $2.8 billion in revenue, a 55% year-over-year increase, exceeding Wall Street forecasts for the ninth quarter in a row.  The company is on track to control 9.5% of the U.S. digital advertising market by the end of the year, up from 5.9% in 2012. So, Facebook [...]


Social Media: Who? What? When? Where? Why?

When the social media age first dawned (remember Friendster and MySpace?), it seemed like a curiosity. But then Facebook took off. And Twitter. And suddenly, businesses realized that they needed to be visible on social media platforms or be left out of millions of daily conversations. That precipitated a mad rush into social media. Clients felt they needed to be on Facebook and they’d better be tweeting. Content was usually an afterthought: recycled news releases and repurposed website copy. What was said took a back seat to saying “something, anything,” so as not to be left out of this major marketing [...]

Social Media: Who? What? When? Where? Why?2014-02-27T11:23:38-06:00

First Annual Snark Free Day Takes Flight

By prcgpowerlines on October 22, 2013 in Announcement An idea that blossomed at last year’s National PRConsultants Group Conference takes flight today.  Snark Free Day, already generating national attention, has an ambitious goal:  to eliminate negativity, cynicism and #snark in person and online.  This group of national PR pro’s has a simple objective:  to clean up communication one nice word at a time. … Read more ...

First Annual Snark Free Day Takes Flight2013-10-22T14:06:09-05:00

The Snark Free Day Challenge – Can you do it?

By prcgpowerlines on October 21, 2013 By Melanie McCraney, Founder of McCraney Communications Snark Free Day, a day devoted to kindness, civility and verbal restraint sounds like a good idea – easy and even fun.  A day devoted to eliminating rude, harsh or sinister sarcasm.  Do you have what it takes?  Who’s not up for that?  Piece of cake, count me in! On October 22nd, folks are being asked to put their snarky ways aside and just be nice. It’s Snark Free Day, and coast-to-coast, people are taking the pledge to go Snark Free.  Others are asking, “What is snark and [...]

The Snark Free Day Challenge – Can you do it?2013-10-21T10:08:48-05:00

3 Ways to Use Google to Be Better at PR

Guest blog by Carrie Morgan for Convince&Convert. I’d like to let you in on a secret that most PR pros don’t think of: some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of [...]

3 Ways to Use Google to Be Better at PR2014-01-13T13:07:38-06:00
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