With all the many channels in which people communicate, nonprofit organizations need to find ways to outreach to both current and potential audiences. Social media is segmented, based on each platform’s users, so nonprofits need a strategy to outreach, share and “rally the troops” to effectively break through the myriad of messaging out there. Three such groups, ambassadors, avengers and advocates, can be an instrumental part of organization’s comprehensive communication plan. Ambassadors Ambassadors are folks who are tied into your community. They tend to be influencers who are willing and able to help spread the word about your organization at events [...]
Nonprofit organization milestones are an effective opportunity to tell your story. teamworks developed a traveling exhibit to share Tempe Community Action Agency's highlights from their first 50 years, as well as acquaint viewers with its current work. We're excited to be featured in Nonprofit Communications Report talking about our experiences with the process of developing this multifunctional educational exhibit.
Here at teamworks, there’s always a stack of interesting articles to read, some research to be done on an up-and-coming trend, or the need to learn about a new app or technology. Unfortunately, these to do items usually take a back seat to client work. Photo: Media Psychology Research Center But, we’re only as good as our next great idea, and without “staying curious” our work could get dull. We need to keep educating ourselves so that our client work and counsel is as fresh as it can be. As we read in a recent PRSA Tactics article (link [...]
Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65% Source: http://syndacast.com/video-marketing-statistics-trends-2015/
teamworks communication management is pleased to have our work for United Food Bank featured in the January issue of the nationally distributed Nonprofit Communications Report. Get Creative With Your Awareness Campaign By Megan Venzin United Food Bank (UFB) supplies 59,000 meals per day to needy families and individuals in East Valley and eastern Arizona, but its dedication to fighting hunger hasn't always received the recognition it deserves. In an effort to shine a spotlight on the work of this regional nonprofit, UFB and teamworks, a nonprofit-focused PR company, worked together to launch a creative, awareness-building campaign that took place during the fall of 2016. September is Feeding [...]
The folks at Mobile Cause Marketing have published some interesting infographics highlighting the giving patterns of each generation, from Millennials to the Greatest Generation. To sign up to receive a complete download click here. Mobile Cause also offers a series of free webinars packed with helpful information for development professionals.
Everyone needs to occasionally step outside of the daily “grind” to regain a broader perspective. For us, that opportunity is our annual conference with our PRConsultants Group. We just returned from two jam-packed days in Albuquerque with colleagues from across the U.S. brainstorming, sharing best practices and building new connections with one another. Colleagues shared their case studies, strategies and insights. We listened to excellent speakers, like Martin Waxman and Steve McKee, who challenged us to embrace change and rethink old assumptions. For teamworks communication management, this annual conference gives us a chance to refresh our own business plans. We [...]
So, you’ve decided that yes, you have something to say that’s worth sharing on your blog. How do you encourage other folks to actually read it? Select a two-column layout using a white background and black text. Other options might seem appealing, but they are more difficult to read. Enlarge your headlines to 16-18 point, with body text at a minimum of 12 point. Any blog longer than six paragraphs better be really well written and use images. Use bold and double-spacing for easy scanning of content. Consistently use keywords in your blog posts that catch the attention of readers and [...]