Facebook Taps Journalists Again
https://www.prconsultantsgroup.com/facebook-taps-journalists-again/
Annual Conference in Detroit’s Polar Vortex Celebrates a Robust Year for PRCG
https://www.prconsultantsgroup.com/annual-conference-in-detroits-polar-vortex-celebrates-a-robust-year-for-prcg/
10 Best News Hits of 2018
Here's a look back of our 10 best news story placements of this past year: 10. Gifts that Give Back: Feed My Starving Children Arizona Daily Mix 9. Tax Day: Weech Financial KPNX-TV 8. Stuff the Bus: United Food Bank KSAZ-TV 7. Ceramics for a Cause: Tempe Empty Bowls KSAZ-TV 6. Tempe’s Real Estate Scene: The Walsh Team Forbes.com 5. Hunger Action Month: United Food Bank Arizona Republic, Phoenix Business Journal 4. Hope Filled Holiday: Feed My Starving Children KNXV-TV Sunday Morning 3. Kilroy Was Here: East Valley Veterans Parade East Valley Tribune, KSAZ-TV, KTVK-TV, KPHO-TV, 960 [...]
New Ways of Sharing News
Each year, we are lucky to have the opportunity to attend the “Valley Publicity Summit,” hosted by the Valley of the Sun Chapter of the Society of Professional Journalists. It’s a great gathering of PR folks and media representatives -- producers, editors and reporters – from traditional and online outlets. Beyond getting an opportunity to do some “speed pitching” one on one with these media reps, the summit also hosts a media panel to talk about how the media want to receive story pitches. This year, panelists provided great insights specifically into how they like to receive information. As communication professionals, [...]
Don’t Just Tell Me, Show Me
Videos are increasingly popular on social media, especially on mobile devices. In fact, the time people spend watching Facebook Live each day has increased by four times and Instagram videos by 80 percent. The most engaging videos can be as short as 15 seconds. Tips for Creating Social Media Videos Use Your Smartphone: You don't need expensive video equipment. Most smartphones can record videos high in visual and audio quality. Consider stabilizing your phone with an inexpensive tripod. If you want to make sure the sound is especially good, invest in a moderately priced lavalier microphone. Capture Attention Early: Videos auto-play on most [...]
What To Do After a Meltdown
On Tuesday, August 8, when the compressor at United Food Bank’s main warehouse freezer broke down, it qualified as a catastrophe. The organization not only incurred an unexpected $10,000 repair bill, it also lost more than 21,000 pounds of vital frozen foods valued in excess of $38,000. Those foods also equated to about three weeks of food assistance to people in need throughout the East Valley and eastern Arizona. teamworks worked with the United Food Bank team to turn this crisis into an opportunity to rally community support. We developed message points and prepped spokespersons, and alerted local TV, radio and [...]
Tech Tools for Collaborating and Connecting
https://www.prconsultantsgroup.com/tips-pr-pros-tech-tools-collaborating-connecting/
Unleashing Creativity to Innovate Your PR Practice
https://www.prconsultantsgroup.com/unleashing-creativity-innovate-pr-practice/
PR is alive and well, thank you
http://www.prconsultantsgroup.com/1680-2/
I got 99 voices and mine ain’t one!
http://www.prconsultantsgroup.com/got-99-voices-mine-aint-one/
Ricanstructing our Business After Hurricane Maria: Going Back to Basics
http://www.prconsultantsgroup.com/ricanstructing-business-hurricane-maria-going-back-basics/
Communicating with Empathy Following a Tragedy
http://www.prconsultantsgroup.com/communicating-with-empathy-following-a-tragedy/
Rally the Troops: Ambassadors, Avengers and Advocates
With all the many channels in which people communicate, nonprofit organizations need to find ways to outreach to both current and potential audiences. Social media is segmented, based on each platform’s users, so nonprofits need a strategy to outreach, share and “rally the troops” to effectively break through the myriad of messaging out there. Three such groups, ambassadors, avengers and advocates, can be an instrumental part of organization’s comprehensive communication plan. Ambassadors Ambassadors are folks who are tied into your community. They tend to be influencers who are willing and able to help spread the word about your organization at events [...]
Our Work in the News
Nonprofit organization milestones are an effective opportunity to tell your story. teamworks developed a traveling exhibit to share Tempe Community Action Agency's highlights from their first 50 years, as well as acquaint viewers with its current work. We're excited to be featured in Nonprofit Communications Report talking about our experiences with the process of developing this multifunctional educational exhibit.
Why You Should Add Social Media Influencers to Your PR Plan
http://www.prconsultantsgroup.com/add-social-influencers-pr-plan/