National Strength. Local Power. Getting Creative.
http://www.prconsultantsgroup.com/national-strength-local-power-getting-creative/
Never Stop Learning
Here at teamworks, there’s always a stack of interesting articles to read, some research to be done on an up-and-coming trend, or the need to learn about a new app or technology. Unfortunately, these to do items usually take a back seat to client work. Photo: Media Psychology Research Center But, we’re only as good as our next great idea, and without “staying curious” our work could get dull. We need to keep educating ourselves so that our client work and counsel is as fresh as it can be. As we read in a recent PRSA Tactics article (link [...]
Why include video in your social media?
Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65% Source: http://syndacast.com/video-marketing-statistics-trends-2015/
Client Work Spotlighted in Nonprofit Communications Report
teamworks communication management is pleased to have our work for United Food Bank featured in the January issue of the nationally distributed Nonprofit Communications Report. Get Creative With Your Awareness Campaign By Megan Venzin United Food Bank (UFB) supplies 59,000 meals per day to needy families and individuals in East Valley and eastern Arizona, but its dedication to fighting hunger hasn't always received the recognition it deserves. In an effort to shine a spotlight on the work of this regional nonprofit, UFB and teamworks, a nonprofit-focused PR company, worked together to launch a creative, awareness-building campaign that took place during the fall of 2016. September is Feeding [...]
Just say no to a PR tactic without a strategy
http://www.prconsultantsgroup.com/pr-strategy/
Generational Giving
The folks at Mobile Cause Marketing have published some interesting infographics highlighting the giving patterns of each generation, from Millennials to the Greatest Generation. To sign up to receive a complete download click here. Mobile Cause also offers a series of free webinars packed with helpful information for development professionals.
Refresh, Refuel and Turn it Up!
Everyone needs to occasionally step outside of the daily “grind” to regain a broader perspective. For us, that opportunity is our annual conference with our PRConsultants Group. We just returned from two jam-packed days in Albuquerque with colleagues from across the U.S. brainstorming, sharing best practices and building new connections with one another. Colleagues shared their case studies, strategies and insights. We listened to excellent speakers, like Martin Waxman and Steve McKee, who challenged us to embrace change and rethink old assumptions. For teamworks communication management, this annual conference gives us a chance to refresh our own business plans. We [...]
He Said, She Said, They Said … Tips to Make Your Nonprofit Blog Stand Out
So, you’ve decided that yes, you have something to say that’s worth sharing on your blog. How do you encourage other folks to actually read it? Select a two-column layout using a white background and black text. Other options might seem appealing, but they are more difficult to read. Enlarge your headlines to 16-18 point, with body text at a minimum of 12 point. Any blog longer than six paragraphs better be really well written and use images. Use bold and double-spacing for easy scanning of content. Consistently use keywords in your blog posts that catch the attention of readers and [...]
Blah, Blah, Blah Blog, Blog, Blog … Why blogging should be part of your nonprofit PR strategy
Remember when blogging first came of age and it was all the rage? Seemed like everyone – and perhaps even their pets – had a blog. But as the the newness wore off, many of us – individuals and businesses – found the effort too time-consuming and weren’t really sure that effort in that area were paying off. Now, how many of you have blog-writing capacity on your website and aren’t using it? Here’s why you should be: Blogging can be easily integrated into your content strategy. What you blog can easily be reposted to Facebook and Twitter. You don’t have [...]
Is your organization sharing its “Why”?
https://www.youtube.com/watch?v=ZjtmQSALuQo Great food for thought as you think about your organization's messages.
Whose Client is it Anyway?
We’ve all been there. We look at a website of another public relations firm and suddenly, we see the name of our own existing or former client attributed to someone else. Upon closer inspection, we find that they are not technically lying. A bio might say that someone worked on XYZ consumer products. But, buyer beware. That doesn’t mean that XYZ was actually their client. For example, someone who worked for a firm that worked for another firm whose client was XYZ may have left the original firm and is truthfully, albeit questionably, noting that at some time in the past [...]
At the heart of public relations is a powerful story
By Laurie Archbold on November 16, 2014 in Journalism, Public Relations Strategy It’s a privilege to be invited to listen to someone tell their story. It’s an even greater honor to be trusted to be a steward of their story, and to help find ways to share it where it most needs to be heard. When we listen to someone’s story it’s an opportunity to widen perspective, learn and grow. If a story has made an impact on our heart, we will be forever changed and be moved to action. We know that by working together we are able to effect [...]
Social Media: Who? What? When? Where? Why?
When the social media age first dawned (remember Friendster and MySpace?), it seemed like a curiosity. But then Facebook took off. And Twitter. And suddenly, businesses realized that they needed to be visible on social media platforms or be left out of millions of daily conversations. That precipitated a mad rush into social media. Clients felt they needed to be on Facebook and they’d better be tweeting. Content was usually an afterthought: recycled news releases and repurposed website copy. What was said took a back seat to saying “something, anything,” so as not to be left out of this major marketing [...]
The Reality of Hunger in America
Feeding America has released its annual report on the State of Hunger in America 2014. Currently 49 million people in our nation live in homes that are identified as food insecure – meaning that they do not always have access to adequate amounts of food to maintain an active, healthy lifestyle, according to data released by the USDA in September 2013. The USDA found that 20 percent of households with children and nine percent of elderly people living alone are food insecure. Nearly 38 percent of all jobless individuals have been unemployed for 6 months or longer. 10.4 million individuals are [...]