Visuals Are Key to Great Media Relations
When most folks think of media relations they think the challenge is about getting TV crews out to an event. But that’s when you’re just getting started. Media relations also is about making sure you have quality visuals and spokespersons ready for a quality news segment. We consult with our nonprofit organization clients before we send out any media advisory, asking questions like: What are our visuals? Who are our spokespeople? What set-up do we need to have in place? What are our messages? Recently, we invited FOX10 Arizona Morning, the #1 morning news in town, to come out to United [...]