Just say no to a PR tactic without a strategy
http://www.prconsultantsgroup.com/pr-strategy/
Generational Giving
The folks at Mobile Cause Marketing have published some interesting infographics highlighting the giving patterns of each generation, from Millennials to the Greatest Generation. To sign up to receive a complete download click here. Mobile Cause also offers a series of free webinars packed with helpful information for development professionals.
Refresh, Refuel and Turn it Up!
Everyone needs to occasionally step outside of the daily “grind” to regain a broader perspective. For us, that opportunity is our annual conference with our PRConsultants Group. We just returned from two jam-packed days in Albuquerque with colleagues from across the U.S. brainstorming, sharing best practices and building new connections with one another. Colleagues shared their case studies, strategies and insights. We listened to excellent speakers, like Martin Waxman and Steve McKee, who challenged us to embrace change and rethink old assumptions. For teamworks communication management, this annual conference gives us a chance to refresh our own business plans. We [...]
He Said, She Said, They Said … Tips to Make Your Nonprofit Blog Stand Out
So, you’ve decided that yes, you have something to say that’s worth sharing on your blog. How do you encourage other folks to actually read it? Select a two-column layout using a white background and black text. Other options might seem appealing, but they are more difficult to read. Enlarge your headlines to 16-18 point, with body text at a minimum of 12 point. Any blog longer than six paragraphs better be really well written and use images. Use bold and double-spacing for easy scanning of content. Consistently use keywords in your blog posts that catch the attention of readers and [...]
Blah, Blah, Blah Blog, Blog, Blog … Why blogging should be part of your nonprofit PR strategy
Remember when blogging first came of age and it was all the rage? Seemed like everyone – and perhaps even their pets – had a blog. But as the the newness wore off, many of us – individuals and businesses – found the effort too time-consuming and weren’t really sure that effort in that area were paying off. Now, how many of you have blog-writing capacity on your website and aren’t using it? Here’s why you should be: Blogging can be easily integrated into your content strategy. What you blog can easily be reposted to Facebook and Twitter. You don’t have [...]
Is your organization sharing its “Why”?
https://www.youtube.com/watch?v=ZjtmQSALuQo Great food for thought as you think about your organization's messages.
East Valley Veterans Parade
East Valley Veterans Parade Association turned to teamworks to redesign their website, update their communications and develop a sponsorship kit for this annual community event.
United Food Bank
teamworks generates impactful media coverage for United Food Bank.
Hope 4 Kids International
http://s3.amazonaws.com/TVEyesMediaCenter/UserContent/232411/4831207.8274/KNXV_05-12-2015_09.46.49.mp4
Grand Canyon Synod Mission Video
https://youtu.be/VF5ZFt9Rmww
Whose Client is it Anyway?
We’ve all been there. We look at a website of another public relations firm and suddenly, we see the name of our own existing or former client attributed to someone else. Upon closer inspection, we find that they are not technically lying. A bio might say that someone worked on XYZ consumer products. But, buyer beware. That doesn’t mean that XYZ was actually their client. For example, someone who worked for a firm that worked for another firm whose client was XYZ may have left the original firm and is truthfully, albeit questionably, noting that at some time in the past [...]
Bring Your Non-Profit Into Focus
Avoid photos that show people from the back. Shoot photos that show action and setting. We live in an increasingly visual world, where electronic and social media is driving an ever greater need for more and higher quality photos and graphics. In our work with non-profit organizations, we’re seeing many of them scrambling to assemble high-resolution photo libraries that effectively represent their work. Tight budgets generally preclude these organizations from hiring professional photographers, so they rely on the contributions of staff members and volunteers to record their activities and events. The results run the gambit from wonderful [...]
At the heart of public relations is a powerful story
By Laurie Archbold on November 16, 2014 in Journalism, Public Relations Strategy It’s a privilege to be invited to listen to someone tell their story. It’s an even greater honor to be trusted to be a steward of their story, and to help find ways to share it where it most needs to be heard. When we listen to someone’s story it’s an opportunity to widen perspective, learn and grow. If a story has made an impact on our heart, we will be forever changed and be moved to action. We know that by working together we are able to effect [...]
Tempe Community Action Agency
http://mediacenter.tveyes.com/downloadgateway.aspx?UserID=232411&MDID=2971761&MDSeed=105&Type=Media
Lutheran Social Services of the Southwest
http://youtu.be/tBVuTLNC3Rg